The Frame

The Frame, brought to life by the high-resolution picture quality of QLED, is more than just a TV. It’s a canvas that reflects your style and what you love. It’s beautiful. It’s inspiring. It’s the opportunity to change your space whenever the mood strikes.

Looks Like A Frame, Functions Like A Dream.

Reflects your style, fits your space

Whether it’s the finishing touch to a room or the inspiration behind your own gallery, The Frame TV is as gorgeous as it is transformative. With bezels like those found on the wall of a gallery, The Frame was designed to be a work of art. You can match your space with a variety of customizable bezels. Blend in or stand out—the choice is yours. The Frame is unique to your space just as your space is unique to you. Select from a range of customizable bezel colors that fit your taste and style.1 Simply attach and detach with built-in magnets.

Hangs like a real frame

Installing The Frame is simple and quick. The No Gap Wall-Mount helps to keep it flush against the wall, like actual art. And the beautiful design of One Invisible Connection keeps the focus on The Frame. With just a single cable running into your One Connect Box, you can connect all devices without messy or tangled wires below the TV.

Transform your room into a gallery

Put The Frame anywhere you like with the Studio Stand to match your style while fitting the format of your interior space. It’s the right size for any space – The Frame comes in a variety of sizes, from 32″ to 75″, to complement any room.

Bring World Class Galleries Into Your Home

Reinvent Your Space Everyday

Bring the beauty of a distinguished art collection into your home. With access to over 1,200 works of art, you can find the perfect piece that suits your mood and the occasion. Elegantly exhibit your personal art collection while in Art Mode. With the ability to showcase an incredible array of curated creations, The Frame TV is quite possibly the only TV you’ll want to watch even when it’s off.

Curate your own personal art collection with a growing library of over 1,200 pieces of artwork from world-renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content. Your free trial membership lets you discover it all.

Art that looks realistic in any light.

By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and color tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.⁴

On when you need it, and off when you don’t.

When you’re nearby, the Motion Sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy.